Jerry discusses an 8-step process currently being used by a development officer at a mid-western university. It’s been working very well for him and Jerry wanted to share that process with you.
Most people use direct mail because it’s easy, cheap, and a shortcut. Is direct mail one of your major sources of fund raising revenue? If so, don’t rely on it! You can do better!
Remember when you got your start in fund-raising? Jerry recounts 5 of the basic principles that he learned when he first started. Every now and then, it’s good to go back and reflect on our growth and what got us to where we are today.