Incorporating Planned Giving Into Your Fund-raising Strategy (2 of 3)
One thing every good fund raiser knows is that you never overlook any prospective donor. Treat everyone the same, and don’t take anyone for granted. In this short video, Jerry relates a story about a donor with a passion for animals. She had no relationship to the organization other than a common love for animals. Watch the video to see how this unexpected gift came to be.