Don’t Make Assumptions

It’s only natural for most of us. When you see someone you instantly start making assumptions. We’ve all been warned about judging a book by its cover. In this video Jerry relates a story on why we shouldn’t make assumptions in the business of fund-raising either.

A Dog Story About Fund Raising

One thing every good fund raiser knows is that you never overlook any prospective donor. Treat everyone the same, and don’t take anyone for granted. In this short video, Jerry relates a story about a donor with a passion for animals. She had no relationship to the organization other than a common love for animals.…