B.S. Jacksonville State University, Jacksonville, Alabama

Sissy Spence joined the J.F. Smith Group in October 2009 as vice president. In 2010, Spence was promoted to senior vice president of client services. Her immediate duties are comprised of management of JFSG communications and marketing; feasibility studies; conference speaking engagements; and client project management.

Sissy also serves as executive counsel and project manager for clients’ campaigns. In the role of executive counsel, she is responsible for the overall direction and focus of the campaign and works directly with the assigned JFSG project manager. As a project manager, Sissy provides day-to-day oversight to the campaign, and has become proficient in guiding the enlistment and training of campaign leadership and volunteers; working with campaign leadership to develop standards of giving; implementing the prospect management process; assisting with preliminary visits and solicitations; creating effective stewardship programs; and supervising the production of all publicity. Since joining the J.F. Smith Group in 2009, Sissy has worked with a number of clients in one of these two capacities, including universities such as Auburn University at Montgomery, University of West Alabama and Marion Military Institute; private institutions such as The Donoho School and Norfolk Christian Schools; and non-profit organizations such as The National Center for Sports Safety, American Orthopedic Society for Sports Medicine and New Horizon Community Theatre. She has also conducted advancement assessments for a number of universities including Belmont University, Emporia State University, Alabama State University and University of Louisiana at Monroe.

“Sissy is always available! She is organized, knowledgeable, professional and serious about the campaign. She gets genuinely excited about the project and has the ability to push without being pushy. But more important, five minutes into our first conversation, I knew I had a friend.” — Bill Nixon, Artistic Director, New Horizon Community Theatre

Prior to joining the J.F. Smith Group, Sissy worked at Jacksonville State University from 2004 to 2008 as their first development officer and successfully helped raise over $31 million in the Power of 125…Join the Celebration capital campaign. At JSU, she was involved in the coordination of fund-raising programs for annual giving, major gifts, and deferred and estate giving. She developed and implemented strategies that ensured successful identification, cultivation and solicitation of donors with the potential to make gifts of five to seven figures.