Phillip Cowart of the J.F. Smith Group, discusses why you should incorporate estate, or planned gifts, in your fund-raising strategy. This is the first of a 3 part video series on planned giving. While as development officers, you are charged with asking your donors for outright gifts, another vehicle that can greatly benefit your institution are planned gifts. While children, churches, or charities may already be a consideration for these individuals, a good way to ensure you’re in their plans is to bring up the topic. How do you start this conversation to determine what they’re thinking? Watch the video to learn more.