Incorporating Planned Giving Into Your Fund-raising Strategy (2 of 3)
Over the years, I have witnessed many successful development officers in action. They all share similar qualities when it comes to fund-raising — they are detail oriented, they love people, and they believe in the mission of their organization. Unfortunately, I have also seen some familiar faults in fund-raisers that limit their potential to be the best they can be. If any of the below are true for you, it’s time to make a change in your development efforts!
- They don’t ask enough questions during preliminary and solicitation meetings.
- They never use the same words in making an ask.
- They don’t understand this is a “WE” business not an “I” business.
- They don’t understand the importance of a well-organized stewardship plan.
- They are reluctant to follow up and follow through after a solicitation.
- They are always looking for a short cut to success.
- They don’t move prospects from an event to a major gift prospect list.
- Some have a job and not a career.
- They don’t spend quality time each week making appointments.
- They cultivate, cultivate and cultivate—never close.