Incorporating Planned Giving Into Your Fund-raising Strategy (2 of 3)
When we conduct a feasibility study, we often find that interviewees ask the same questions. You don’t want your interviewers to be caught off guard, especially when the ultimate goal is to have a successful fundraising campaign. To help you conduct a successful interview, we have compiled a list of frequently asked questions posed by prospective interviewees and recommend that you prep your interviewers with valid answers.
1) What is a feasibility study and what kind of study is it?
We conduct feasibility studies to provide an accurate assessment of the factors that could affect a campaign. The interviews evaluate internal readiness and external opportunities available to assure success. Personal interviews are held with key constituents to answer questions regarding Insert your institution name. Also remember to tell interviewees that comments in the study are not attributed to individual interviewees.
2) What will you ask me?
We ask you to evaluate Insert your institution name’s image, strengths and limitations, communications, leadership and programs. Additionally, we will ask you to review the projects for which Insert your institution name wishes to raise money and ask your opinion of these projects.
3) Are you asking me for money?
No, we won’t ask for money during your interview. However, if a we decide to conduct a capital campaign, we hope you consider giving.
4) Why do you need my advice?
We are seeking the advice and counsel of our friends whose opinions we consider valuable.
5) Can we do the interview over the phone?
We find face-to-face interviews are more effective. These interviews are designed to be in person because we examine physical documents together with you. We find that interviewees are more comfortable and offer their opinions much more readily than interviews conducted over the telephone.
6) How can my feedback be helpful?
Your feedback is very important for two reasons: a) You can assist us in understanding the perception of Insert your institution name constituents, and b) You can assist Insert institution name in its development and public relations efforts.
7) Do you ask personal questions?
We don’t ask personal questions. We are seeking your opinions and perceptions about Insert institution name in general, in addition to whether you agree with and would consider supporting the proposed campaign.
8) Why are we conducting this study?
The feasibility study will provide Insert institution name with the data necessary to decide if and how to proceed with a capital campaign to raise money for the opportunities identified.
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